How Distillery VIP Clubs are Revolutionizing the Spirit-Tasting Experience
How Distillery VIP Clubs are Revolutionizing the Spirit-Tasting Experience
Dating back to 1887, Kansas City remains home to some of America’s oldest distilleries. You can almost taste the history from the limestone spring discovered near Weston, MO, where Holladay Distillery was founded, and let’s not forget to pay homage to Tom Pendergast’s backyard, which he kept alive and well during the 1920s Prohibition era with music, bootlegger booze, and good times. His famous line, “The people are thirsty,” revolutionized the spirit-tasting experience long before the end of Prohibition. Fast forward a century, and that spirit is thriving, woven into the fabric of Kansas City’s distilling tradition. Today, that legacy lives on through distillery VIP Clubs (both near and far), created to give enthusiasts a front-row seat to history in the making.
Beyond the Tasting Room
VIP Clubs offer a journey that everyone will want to experience. Early releases emphasize locally sourced ingredients, seasonal varieties, and exclusive VIP-only events, creating an excitement that extends beyond the tasting room in the spirit-tasting experience.
Build a Community Around Your Brand
Consumers don’t just want great spirits; they want to feel part of something meaningful. VIP clubs cultivate a community of engaged brand supporters who drop by to collect their favorite bottle, savor a crafted cocktail, take a tour, and share the experience organically. This creates a loyal group of fans who become ambassadors for your distillery.
Creative
Distilleries love to showcase their artisanal craftsmanship. VIP clubs allow members to explore creative mixology, learn about barrel aging, or discover the different flavor layers in a freshly crafted gin. The spirit-tasting experience of small-batch, handcrafted products isn’t exclusive to VIP clubs, but often allows VIP members to bring them to their home bars.
Strengthen Revenue
VIP clubs turn customers into members, creating reliable, ongoing revenue. By combining exclusive bottles with events and educational content, you’re not just selling spirits—you’re establishing a sustainable revenue model that supports growth throughout the year.
Final Pour
Distillery VIP clubs are more than just a trend—they represent a strategic shift in how the craft spirits industry creates experiences. They change the way tasting is done by building stronger connections, boosting exclusivity, and turning customers into lifelong members of your brand’s story. For distilleries aiming to stand out in a crowded market, VIP clubs are not just an option—they’re the future.
Are you ready to turn your customers into members? Let us help you build a VIP Club that even Tom Pendergast would want to join.
Visit perksprofessor.com to get started.
