How to Increase My Brewery Sales

How to Increase My Brewery Sales

If you were to sit down with ten successful breweries and ask how they increase their sales, you would hear a mix of the same answers: taproom, unique beer, quality staff, and community. Increasing brewery sales is a lot like crafting the perfect beer: you need just the right blend of hops, malt, and timing. Too much of one ingredient throws everything off, but when you mix it just right, the whole thing comes alive.

Brew Tip #1:

• Create a reason for people to walk through your door.  Breweries that thrive treat their calendars like playgrounds. Trivia nights, bingo tournaments, and live music all give guests a new excuse to visit. The key is consistency. When your community knows that something fun is always happening, your taproom becomes a habit rather than a one-off visit.

Brew Tip #2:

• Be the champion of your beer. People connect emotionally to stories, so make your brews personal! Introduce the moments that inspired each recipe, the quirks that make your process different, and the origin of your ingredients. Before too long, your customers will be bringing friends to “their” brewery to try a beer called Alexander’s Older Brother.

Brew Tip #3:

• And of course, there’s the almighty membership club. A mug club or VIP group with perks like discounted pours, early access releases, exclusive merch, or invite-only tasting nights can transform casual visitors into superfans. In fact, 90% of paid members not only visit “their” brewery 2-4x more per month than non-paid members, but also make a purchase at least once per month. With meaningful benefits, you are increasing your brewery sales and producing stable, predictable, recurring revenue with minimal extra work for staff.

Increasing brewery sales isn’t about pushing beer; it’s about creating a place that people want to return to again and again. When your taproom feels like a second home, your events feel like celebrations, and your brand feels like a personality they want to hang out with, the sales come naturally. In the end, great beer brings people in, but a great experience brings them back. Let Perks Professor help your brewery create that experience. Our branded membership programs/clubs will drive repeat visits and turn your regulars into loyal members.

Visit perksprofessor.com to get started.