How to Promote Your Loyalty Club
A loyalty club can be one of the best ways to turn occasional customers into regulars. Just ask the team at North South Brewing Co. With over $2,000/month in recurring membership revenue and members upgrading to premium mug memberships that keep them coming back, they might know a little bit about how to promote a loyalty club!
The good news is, you made it to this blog! Keep reading for a little insight on how to promote your loyalty club…or, just skip to the good stuff and check out the Perks Professor software platform HERE
*Start With the Customer, Not the Club
First things first: when it comes to your loyalty club, the customer always comes first. When promoting your loyalty club, it is tempting to talk about everything the program includes. However, customers are usually more interested in what those benefits mean for them. For example, when promoting your loyalty club to customers, you could say, “If you are here two times this month, we thought you might like a few extra perks. Or, “With our loyalty club, next time you visit this month, you will get an appetizer and beer of the month on us.” Customers love to have a personal connection.
*Make Your Loyalty Club Feel Like an Invitation
People do not want to feel like they are constantly being sold something. They do, however, enjoy feeling invited into something special. Promoting your loyalty club as a community rather than a product shifts the emphasis from making a sale to creating a sense of belonging with like-minded people.
*Use Social Media to Create Curiosity
Social media is an excellent place to create curiosity while promoting your loyalty club. Share behind-the-scenes content about upcoming member events. Tease an exclusive offer. Show a product that members received first. Celebrate a loyalty club milestone. Or give followers a glimpse of something they could experience as a member.
*Train Your Team to Mention the Club Naturally
Training your team to mention your loyalty or VIP club naturally might be the most effective marketing tool you have. When your team is authentically on board, your loyalty club grows on its own. On the other hand, your team should understand who is a good candidate for the program. A first-time customer may not need to hear every detail. A regular customer who visits every week, however, is probably the perfect person to tell.
*Make it Easy to Join and Easy to Explain
Once a customer decides they want to join, do not make them jump through hoops. Your loyalty club should be easy to understand and easy to join. Customers should quickly know what they receive, what membership costs, and how to sign up. If your team needs five minutes to explain the membership, or there are more than five steps to join, customers may lose interest before they ever get started.
*Ready to Grow Your Loyalty Club?
A well-designed loyalty or VIP membership club can create stronger customer relationships while generating more predictable revenue for your business. The key is building a program that customers actually want to be part of, and then marketing it in a way that feels authentic. At Perks Professor, we help businesses create and promote loyalty clubs people are excited to join, and keep them coming back.
Email: info@ycsgroupllc.com for your free demo